Intellectual Property: Licensing and Joint Venture Profit Strategies, Edition 3

Gordon V. Smith · Russell L. Parr

Nov 2004 · Dijual oleh John Wiley & Sons

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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
Now it its third edition, Intellectual Property: Licensing and Joint Venture Strategies provides the most up-to-date practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements.

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GORDON V. SMITH is President of AUS Consultants and has advised clients in valuation matters for almost 40 years. His assignments have included appraisals of nearly every type of tangible and intangible asset as well as consultations relative to royalty rates and the economic life of property. Clients have been many of the Fortune 500, as well as research and government institutions, regulatory bodies, and the US government. He has served as an expert witness on numerous occasions regarding valuations and valuation theory.

RUSSELL L. PARR is Senior Vice President of the Valuation Services Group of AUS Consultants and expert at assessing the value of intellectual property and intangible assets. He advises clients about the value of patents, trademarks, copyrights, and other intangible assets to help accomplish strategic mergers, acquisitions, licensing transactions, and joint ventures.