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Whether its bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl
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Tim Coles is University Business Research Fellow and Senior Lecturer in Management in the School of Business and Economics at the University of Exeter, UK, where he is also co-director of the Centre for Tourism Studies. C. Michael Hall is Professor of Marketing in the Department of Management, University of Canterbury, New Zealand; Visiting Professor, Faculty of Organisation and Management, Sheffield Hallam University, UK; and a Docent at the Department of Geography, University of Oulu, Finland. He is also co-editor of the journal Current Issues in Tourism.
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