Interpreting Qualitative Data: Edition 7
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Whether you are interested in analysing visual images, interviews, focus groups or online data, this book provides a clear framework for using qualitative data to answer your research questions.
The book provides:
• A strong grounding in research design principles so you can embed best practice into your research project.
• Diverse real-world examples so you can see how principles are applied in practice.
• Coverage of new developments in qualitative research including working with online data.
If you are new to qualitative research or conducting your first research project in the social sciences, this book gives you the practical grounding in qualitative methods you need to get started.
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David Silverman trained as a sociologist at the London School of Economics and the University of California, Los Angeles. He taught for 32 years at Goldsmiths, University of London, where he is now Emeritus Professor in the Sociology Department as well as Visiting Professor in the Business Schools, King’s College, London, Leeds University and University of Technology Sydney and Adjunct Professor, Faculty of Education, Queensland University of Technology. He is interested in conversation and discourse analysis and he has researched medical consultations, shelters for homeless people and HIV-test counselling. He is the author of Doing Qualitative Research (sixth edition, 2022) and A Very Short, Fairly Interesting, Reasonably Cheap Book about Qualitative Research (second edition, 2013c). He is the editor of Qualitative Research (fifth edition, 2021) and the Sage series Introducing Qualitative Methods. In recent years, he has offered short, hands-on workshops in qualitative research for universities in Europe, Asia, Africa and Australia. Now retired from full-time work, he aims to watch 100 days of county cricket a year. He also enjoys spending time with his grandchildren and great-grandsons as well as voluntary work in an old people’s home where he chats and sings with residents.
