It's Not What You Say: How to Sell Your Message When It Matters Most

Michael Parker‏

اسفند ۲۰۱۵ · فروخته شده توسط Penguin

درباره این ای-کتاب

No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion—at the top of their game.

Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of It's Not What You Say will discover how to:


   •  Use the rule of three to win any audience over
   •  Prepare so you can be yourself – but better
   •  Embrace the unknown and conquer any fear

Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.

درباره نویسنده

Michael Parker is the former head of Saatchi & Saatchi, and now coaches private clients on their pitches (Pitchcoach.co.uk).