Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales....Now and Forever

Jeffrey Gitomer

sept 2013 · Bard Press

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There are universal laws of selling that determine
whether you succeed, or don’t succeed — whether you earn enough to enjoy
the lifestyle you want or struggle to make ends meet. When you align
the wind with your sails, you move effortlessly across the water. When
your sails are out of alignment, you flounder and go nowhere. If you
align your thinking and actions with these powerful laws of selling, you
will be more effective and efficient. You will encounter less friction,
require less energy, and get bigger results faster.

Here's a sampling of Jeffrey’s 21.5 Laws of Selling:
• Deliver Value First
• Ask Before Telling
• Communicate in Terms of Them
• Become Your Own Brand
• Earn Referrals and Testimonials without Asking
• Create Loyal Customers

These 21.5 Laws are the rock foundation of selling. They may be invisible but they are undeniable — and unbreakable.

If
you're just getting started in selling, you will find the Laws
invaluable. Whether or not you learn them and follow them will make or
break your career. If you’ve been in sales for a while, you will find
yourself saying, "I haven’t been doing that." "I knew that! How did
forget?"

When we break the Laws we pay the price. Our sales
suffer. Our bank account takes a hit. It’s an effort to get out of bed
and make a sales call, to do our best work — work that is aligned with
the Laws. Use Jeffrey’s Laws of Selling to recharge your enthusiasm and
redirect your actions back to what really works.

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Jeffrey Gitomer is the world’s top sales trainer and a bestselling author. His books, which include the classics The Little Red Book of Selling and The Sales Bible, have sold more than 4 million copies. He conducts public and corporate seminars, publishes a weekly e-zine with a subscription base of more than 300,000, and writes a regular column for business journals around the county. Jeffrey lives in Charlotte, North Carolina.