What is common purpose? It is that rare, almost-palpable experience that happens when a leader coalesces a group, team or community into a creative, dynamic, brave and nearly invincible we. It happens the moment the organization's values, tools, objectives and hopes are internalized in a way that enables people to work tirelessly toward a goal. Common purpose is rarely achieved. But Kurtzman has observed that when a leader is able to bring it about, the results are outsized, measurable and inspiring.
Based on all new interviews with some of the most dynamic, successful, and enduring leaders, Common Purpose sheds new light on the meaning of leadership, the crucial qualities of leaders, and most importantly, how to lead.
JOEL KURTZMAN is chairman of the Kurtzman Group, a research and consulting firm focusing on issues relating to knowledge management, strategy, economic development, global risk, and thought leadership. He is a senior fellow at the Milken Institute and publisher of The Milken Institute Review, a member of the editorial board of MIT Sloan Management Review, and a senior fellow at Wharton's SEI Center for Advanced Studies in Management. He is also an advisor to the World Economic Forum and to the U.S. Council on Competitiveness. Previously, he was the editor of Harvard Business Review, founder and editor of strategy + business magazine, a columnist at Fortune, and an editor and columnist at The New York Times. For more than 30 years, Kurtzman has interviewed, worked with, and consulted to the CEOs of some of the world's largest companies.