In Radical Business, John Davis argues the changes needed are surprisingly simple. The difficulty lies in the effort to change human behavior and to dismantle decades of investment that reinforces obsolete practices. He offers examples of companies that are already taking action and presents a simple framework to help C-suite leaders and executive teams develop their own blueprint for putting societal value at the heart of their business.;
We can no longer ignore that established ways of doing business pose real existential threats to humankind. We cannot change what has occurred, but we can change how we do things from now on.
John Davis is Chair of Brand New View, a global leadership development and organization transformation firm. He works directly with CEOs and leaders around the world. He has started two companies, led global operations for Fortune 1000 companies (an award-winning executive in both his start-up and Fortune 1000 roles); he is also an award-winning business school professor; and author of numerous books on branding, marketing, sports, and strategy.
John has written articles for Harvard Business Review, Dialogue Review and International Advertising Journal. He has keynoted at dozens of global conferences, including TEDx and Global Brand Forum. He is also regularly interviewed by media, including New York Times, BBC, CNA, Los Angeles Times, Knowledge@Wharton, and more.