Acquire and protect your share of this major businessasset
Want to secure and exploit the intellectual property rights dueyou or your company? This easy-to-follow guide shows you how— helping you to evaluate your idea's commercial potential,conduct patent and trademark searches, document the inventionprocess, license your IP rights, and comply with internationallaws. Plus, you get detailed examples of each patent applicationtype!
Discover how to:Avoid application blundersRegister trademarks and copyrightsMeet patent requirementsNavigate complex legal issuesProtect your rights abroadThe entire body of U.S. patent laws
Example office actions and amendments
Trademark registration certificates
See the CD appendix for details and complete systemrequirements.
Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
We need to find a sustainable marketing that actually deliverson green objectives, not green theming. Marketers need to giveup the many strategies and approaches that made sense in purecommercial terms but which are unsustainable. True greenmarketing must go beyond the ad models where everything is anotherexcuse to make a brand look good; we need a green marketingthat does good.
The Green Marketing Manifesto provides a roadmap on howto organize green marketing effectively and sustainably. Itoffers a fresh start for green marketing, one that provides apractical and ingenious approach. The book offers many examplesfrom companies and brands who are making headway in this difficultarena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2to give an indication of the potential of this route. John Grantcreates a ‘Green Matrix’ as a tool for examiningcurrent practice and the practice that the future needs to embrace.This book is intended to assist marketers, by means of clear andpractical guidance, through a complex transition towards meaningfulgreen marketing. Includes a foreword by Jonathon Porritt.