Hotel Pricing in a Social World: Driving Value in the Digital Economy

Kelly A. McGuire

Oct 2015 · Sold by John Wiley & Sons

About this ebook

Take control of revenue management in the new hotel economy

Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices.

Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market.

• Leverage original research, case studies, and industry examples to understand the practical application of key concepts
• Explore current market conditions that have an impact on revenue management
• Consider how advances in data management, analytics, and data visualization can impact revenue management practices
• Identify how revenue management can help you take advantage of market opportunities and overcome challenges

Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.

About the author

KELLY A. McGUIRE leads SAS’s Hospitality Global Practice. She is an analytics evangelist, helping SAS’s hospitality clients realize value from big data and advanced analytics. She also led product management and business strategy for SAS’s pricing and revenue management analytics, working closely with IDeaS Revenue Solutions. Kelly has a PhD in Revenue Management from the Cornell Hotel School.