The Ultimate LinkedIn Checklist For Small and Medium Businesses

Lauren Dugan

Dec 2012 · Pearson Education

About this ebook

With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong LinkedIn presence, you can deepen your links with your current network – and tap into their networks, too, discovering talent, partnerships, and potential vendors you’ll never find any other way.

The Ultimate LinkedIn Checklist for Small and Medium Businesses will help you do all that, and more. The only LinkedIn tutorial specifically for small-to-midsized businesses, it walks you through every step of building a LinkedIn presence that builds your bottom line. Lauren Dugan shows how to:

• Set up a Profile and Company Page that demonstrates all the value you offer
• Make your Profile search-friendly
• Leverage Careers and Products tabs to the fullest
• Develop a practical content strategy to keep your page active
• Use LinkedIn Ads to drive even more business
• And much more

Every section of this eBook begins with an easy-to-use checklist bringing together every action you need to take. Just skim the checklist, read the drill-down information that follows, and then return to the checklist to implement what you’ve just read. This eBook concludes with a complete Master Checklist: print it out and use it as your step-by-step guide, as you transform LinkedIn from “opportunity” to “profit center”!

Ratings and reviews

The Clay Smith fanpage Team What are the benefits of joining a professional directory of services to network and exchange ideas and services

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About the author

Lauren Dugan provides à la carte social media audit, management, strategy, training, and consulting services for businesses seeking to tackle focused social media projects with precision, as well as packages tailored to novices who need to start from the ground floor, adepts who want to take their social media marketing to the next level, and experts who want to make sure they are optimizing all possible social avenues. Her previous eBooks include Twitter 101.