From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the worldโs major companies.
Willard Zangwillโs study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and moreโin order to influence and promote the innovative process.