Linking Competitive Strategies with Human Recourse Management Strategies

Elisabeth Luger

feb. de 2004 · GRIN Verlag

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Essay from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: B, Trinity College Dublin (Non Profit Management), course: Non Profit Management, language: English, abstract: “I believe we are in a war for talent. [...] Let's face it — talented employees are the lifeblood of any successful organization. To remain competitive in the global marketplace, governments must do more to recruit the best and brightest, and then RETAIN them.” (Janice Lachance, 2000) ...and exactly that is the upcoming issue in NPOs as the rising financial problems often result from high turnover rates, unprofessional staff and unsatisfied volunteers. This article will help managers of NPOs to understand how to link their organisation’s strategy to their HR strategy in a way that their volunteer’s and staff’s behaviour match the organisation’s long term goals. Keywords Nonprofit organisation, Human Recourse Strategy, Competitive Advantage, Human Recourse Practices, Best Practice Approach and Contingency Approach.