MANAGERIAL ECONOMICS, Third Edition

NADAR, E. NARAYANAN · VIJAYAN, S.

Jun. 2020 · PHI Learning Pvt. Ltd.

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Managerial Economics has assumed a predominant role in today's globalized and liberalized economy because of the financial implications of many decisions that a manager has to take in his day-to-day professional life. This comprehensive and student-friendly book strives to equip the young, practising and budding managers to find solutions to the real-world problems through the efficient and effective use of economic tools and techniques. The authors who admirably combine academic and professional experience give a clear and straightforward analysis of the various topics in managerial economics.

The text begins with an overview of managerial economics and describes the modern business firm and its objectives along with the concepts of market mechanism, demand theory and production analysis. The text then moves further to explain managerial techniques, macroeconomic theory and international trade and finance along with the risks and uncertainties involved in business. Besides, it also explains the cost and revenue, supply, pricing, profit and investment analyses. Finally, this book discusses some important Case Studies to reinforce the concepts presented in the text.

The third edition of the book comprises multiple choice questions (with answers) at the end of each chapter to test the understanding of the concepts discussed in the chapter. Besides, the objectives, strategies and initiatives of the twelfth five year plan (2012–2017) of Planning Commission as well as a new section on Replacement of Indian Planning Commission with NITI Aayog have been incorporated in the chapter on Macroeconomic Analysis.

Intended as a text for postgraduate students of Management, Commerce and Economics, the book would also be useful for undergraduate engineering courses where Managerial Economics is offered. Finally, the book can be profitably used by marketing and management consultants, business executives and other related professionals.

KEY FEATURES

• Includes several simple, numerical examples with solutions for easy understanding of theory.

• Contains a large number of tables and figures to illustrate the concepts.

• Provides chapter-end exercises to check students' comprehension of the subject.

TARGET AUDIENCE

• MBA

• M.Com

• M.A. Economics

Meer oor die skrywer

E. Narayanan Nadar, Ph.D., former Principal and Head, Department of Economics, V.H.N. SenthikumaraNadar College, Virudhunagar, Tamil Nadu. With more than three decades of teaching experience, Dr. Nadar is a member of various academic bodies. He has authored several books, including Statistics, 2nd ed., and Money and Banking both published by PHI Learning.

S. VIJAYAN, former Head, Department of Management Studies, V.H.N. SenthikumaraNadar College, Virudhunagar, Tamil Nadu. He is a well-known Management Consultant. His areas of interest include automobile engineering, food and beverages technology and financial advisory services.