Magento Search Engine Optimization

Robert Kent

ene 2014 · Packt Publishing Ltd

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This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO. This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign.

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Robert Kent is a Magento Certified Developer with over four years of experience using the Magento framework. He currently works at Creare Communications Ltd., one of the UK's largest SEO and web design companies based in the Midlands. With over 5 years of experience working on a variety of projects across multiple open source frameworks, he has gained expertise in PHP, XML, jQuery, and a wide range of other web-based languages. Working in an R&D capacity developing extensions, and plugins for both Magento and WordPress, he also plays a key role in developing new techniques and standards for both of these platforms from an SEO perspective. This is his second book based on Magento, the first book being Magento Shipping How-To, Packt Publishing—a guide on how to configure shipping settings within Magento.