Mark Frauenfelder is the founding editor of the world's most popular blog, BoingBoing.net, as well as the editor-in-chief of the hit technology magazine "Make." Formerly an editor at "Wired" and a technology columnist for "Playboy, h"e is frequently interviewed for television, radio, and print, including MSNBC, "The Wall Street Journal, " "The Los Angeles Times", and "Business Week". He is the author of the book "Rule the Web".