Om denne e-bog
In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide
- Explains how to conduct the reference interview, with tips for helping clients help themselves
- Identifies important business resources, both free and fee-based
- Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics
A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business.
Om forfatteren
Celia Ross is senior associate librarian at the University of Michigan's Ross School of Business and the editor-in-chief of the Journal of Business & Finance Librarianship. She has gained business research experience in a number of settings, including a venture capital firm, a global consulting firm, and a large public library. She is a past chair of RUSA’s Business Reference & Services Section (BRASS) and the recipient of the 2014 Excellence in Business Librarianship Award.!--EndFragment--
Bedøm denne e-bog
Fortæl os, hvad du mener.
Oplysninger om læsning
Smartphones og tablets
Installer appen Google Play Bøger til Android og iPad/iPhone. Den synkroniserer automatisk med din konto og giver dig mulighed for at læse online eller offline, uanset hvor du er.
Bærbare og stationære computere
Du kan høre lydbøger, du har købt i Google Play via browseren på din computer.
e-læsere og andre enheder
Hvis du vil læse på e-ink-enheder som f.eks. Kobo-e-læsere, skal du downloade en fil og overføre den til din enhed. Følg den detaljerede vejledning i Hjælp for at overføre filerne til understøttede e-læsere.
