Managing Business in a Multi-channel World

Timo Saarinen · Markku Tinnilä · Anne Tseng

Jan 2005 · IGI Global

About this ebook

Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the Internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.

About the author

Timo Saarinen, Ph.D., is a Professor of Information Systems and Electronic Business at the Helsinki School of Economics, Finland. He is also Vice-Rector of Research, Chairman of the Department of Management, Director of the Doctoral Program and Chairman of the Electronic Commerce Institute. He earned his Ph.D. in 1993 from the Helsinki School of Economics and has published in major journals such as MIS Quarterly, Journal of Management Information Systems, Information & Management and Journal of Strategic Information Systems. His research interests include economics of information systems and the development of efficient market-driven business applications with a recent focus on the multi-channel environment of electronic commerce. Markku Tinnilä, Ph.D., is Director at the LTT Research Ltd of the Helsinki School of Economics (HSE). He earned his Ph.D. in 1997 in the field of business and service processes from HSE. He has published in the Business Process Re-engineering and Management Journal, International Journal of Service Industry Management, Journal of Strategic Information Systems, International Journal of Logistics Management and Information Technology and Tourism, in addition to numerous conferences papers and many monographs. He is responsible for development of research projects at the LTT, and has acted as project leader in several multi-year, multiple customer projects in different fields of electronic commerce and other businesses. His research interests include efficient business and service processes, multiple access technologies in e-commerce and business models. He is adjunct professor of HSE in the fields of services of electronic business and business process management. Anne Tseng is a researcher at the Electronic Commerce Institute of LTT Research, Ltd. She has written/co-written several reports in finance and e-commerce for LTT Research including an article forthcoming in the Business Process Management Journal. Anne received her MBA from the MIT Sloan School of Management and A.B. in Economics from the University of Chicago.