關於這本電子書
A company’s products—along with its services and brands—are a key source of customer value and one of the primary reasons why customers buy and use a company’s offering. In this context, product management aims to optimize the value that a company’s products deliver to target customers and do so in a way that benefits the company and its collaborators. The key product-management decisions are the focus of this note. The discussion of product management is complemented by an in-depth overview of three additional topics: design thinking, benefit visibility in product design, and product patents. This note is an excerpt (Chapter 9) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
評分和評論
3.0
1 則評論
為這本電子書評分
請分享你的寶貴意見。
閱讀資訊
智能手機和平板電腦
手提電腦和電腦
你可以使用電腦的網絡瀏覽器聆聽在 Google Play 上購買的有聲書。
電子書閱讀器及其他裝置
如要在 Kobo 等電子墨水裝置上閱覽書籍，你需要下載檔案並傳輸到你的裝置。請按照說明中心的詳細指示，將檔案傳輸到支援的電子書閱讀器。
