About this ebook
Em 'Branding - A arte de construir marcas', Marcos Hiller procura reunir dezenas de textos que escreveu sobre Pôneis Malditos, Hyundai, Coca-Cola, Nova York, Marlboro, Barack Obama, McDonald's, Abercrombie & Fitch, Apple, entre outros. Hiller convida o leitor a um debate sobre branding, marketing, comunicação e consumo midiático.
Ratings and reviews
3.8
10 reviews
Adrielly Taborda
- Flag inappropriate
February 7, 2020
desatualizado, porém claro e simples.
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