How to Win at the Sport of Business: If I Can Do It, You Can Do It

Diversion Books
325
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Mark Cuban shares his wealth of experience and business savvy in his first published book, HOW TO WIN AT THE SPORT OF BUSINESS.

"It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." —BUSINESS INSIDER

Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.

"In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded...expectations. Short chapters...got right to the point and were not filled with 'stuffing'." —HUFFINGTON POST
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About the author

Mark Cuban has been an entrepreneur his whole life, from humble beginnings selling garbage bags and powdered milk door-to-door to becoming a multi-billion dollar businessman. Throughout his career, Cuban has risen to success by founding his own companies, including HDNet, Broadcast.com and MicroSolutions, as well as investing in startups, such as Mahalo, JungleCents.com, motionloft.com, Filesanywhere.com, Naked Pizza and 140Fire.com. He has gained notoriety and fame not only from his successful business ventures, but also his status as a major influential figure in the world of media and sports. 

After graduating from Indiana University in 1981, Cuban got his start in Dallas, Texas, founding the software company MicroSolutions and later Broadcast.com, a leading multimedia and streaming website which was acquired by Yahoo! for $5.7 billion. In 2000, he went onto purchase the Dallas Mavericks, having since turned the team into one of the NBA's most successful franchises, winning their first championship in 2011. In addition, Cuban has become one of the most recognizable figures in sports, gaining much media attention for his unconventional and innovative approach as team owner. His efforts have helped transform the franchise into a perennial contender and have helped develop an extremely passionate fan base in Dallas.

Through his bold and ingenious approach to business, sports, and life, Mark Cuban has become one of the world's wealthiest entrepreneurs. With a knack for the inventive, as well as the spotlight, Cuban stands as one of the most innovative, successful, and talked about business minds of our generation.
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4.6
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Additional Information

Publisher
Diversion Books
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Published on
Nov 20, 2011
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Pages
67
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ISBN
9780983988533
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Language
English
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Genres
Business & Economics / Decision-Making & Problem Solving
Business & Economics / Entrepreneurship
Self-Help / Motivational & Inspirational
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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“When I was first starting out, I had to learn many things by trial and error, and I know I could have saved myself a lot of grief if someone had given me advice on what to do. I hope this book will help and inspire you to pursue your passion while avoiding some of the mistakes I made.”

It’s easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you’re just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest?

Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process—from testing a concept to acquiring customers to determining the best pricing model—in a cheap, practical way. Among his strategies:

• Build the product you wish you had: Four­square founder Dennis Crowley created an early version of his product because he wanted to keep in touch with former colleagues.

• It doesn’t have to be sexy to make money: Dropbox took the world by storm by offering a great solution to a mundane problem—online storage.

 • Be bold when promoting yourself: Online payment service WePay capitalized on dissatis­faction with industry leader PayPal by dumping six hundred pounds of ice in front of a developer conference.

• Attract fans to attract customers: Budget tracking site Mint.com created its initial user base by offering original and useful content about per­sonal finance.

Baptiste shows you don’t need an MBA, a trust fund, or even experience running your own com­pany to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.

This special 2-book bundle contains invaluable business advice for the budding entrepreneur from one of the best. In Everyday Entrepreneur, you will meet three individuals who all have entrepreneurial aspirations. The first is Tim, whose career is stagnating, despite having a good job. Tim has developed some software that could form the basis of his own business, but he can’t make the decision whether or not to set up on his own. Terry, a childhood friend, steers Tim into a class on entrepreneurship conducted by a mysterious person named Sam. The class includes two others: Grace, in her mid-thirties, and Mike, who is twenty-something. Sam invites his three students to learn to become entrepreneurs over a period of twelve days. By focusing on the qualities of a successful entrepreneur and by relying on a wide range of anecdotes, he cleverly leads all three to make important decisions about their future.

In Family Entrepreneur, frustrated individuals, immersed in family businesses, enroll in a two-week course on entrepreneurship that will change their lives. For ten years Mary has been an office manager at her brother’s business and seen her younger brother join the company and receive share while she gets none. Plagued by doubts about her ability to change the culture in the family business or succeed outside it, Mary hears about a seminar series on family entrepreneurship and signs up. A crusty mentor named Sam conducts the seminars in a class that includes three others: a son considering taking over a family business, the owner of a successful company involving her two daughters, and a man with a stormy working relationship with his sister.

Includes

Everyday Entrepreneur Family Entrepreneur
An insightful new book from the multimillion-copy bestselling author Sean Covey and the FranklinCovey organization based on their work with hundreds of thousands of employees and large companies to unveil the essential disciplines proven to help businesses and individuals realize their most important goals.

Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities?

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