About this ebook
An inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work.
Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat.
Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.
Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.
Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat.
Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.
Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.
About the author
Mark Edwards has two parallel careers—as a journalist and as a trainer/life coach. As a journalist he began his career writing in magazines, including GQ, Esquire, and Blitz. For the past twenty-five years his work has appeared virtually every week in the London Sunday Times, and for twelve of those years he was the paper's chief pop music critic. As a coach and trainer, he works with individuals to help them live with more purpose and meaning. He is the co-author of Belonging: The Key to Transforming and Maintaining Diversity, Inclusion, and Equality at Work. He lives in London.
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