Marketing Communication Essentials: From Zero to Hero
Apie šią el. knygą
"Marketing Communication Essentials: From Zero to Hero" was written with this goal in mind. Designed as a comprehensive guide for those new to the field or looking to expand their knowledge, this book aims to equip readers with the tools, techniques, and insights necessary to create successful marketing communication campaigns.
Throughout the book, readers will find a blend of theory and practical application, with a focus on real-world examples and case studies. By offering a step-by-step approach to understanding and implementing marketing communication strategies, this book aims to empower readers to make informed decisions and create impactful campaigns.
From defining the ideal customer and market segmentation to crafting persuasive messages and measuring success, "How to Start Marketing Communication from Zero" covers every aspect of the marketing communication process. It also addresses the future of marketing communication and offers valuable resources for those looking to further their education and career in the field.
It is my hope that this book will serve as a valuable resource for students, professionals, and anyone interested in learning more about marketing communication. By applying the principles and techniques shared in these pages, readers will be well-equipped to navigate the ever-changing landscape of marketing and create meaningful connections with their target audience.
Thank you for embarking on this journey with me. I wish you success in your marketing communication endeavors and look forward to seeing the impact you will make in the world.
Apie autorių
Bora Kurum is a well-known digital marketing book author and successful marketing executive with over 15 years of experience in marketing and digital marketing. A graduate of Istanbul Bilgi University, Bora holds an MSc in Marketing and an MBA from Bahçeşehir University and is currently pursuing a PhD in Communication Sciences at Istanbul Bilgi University. His PhD thesis focuses on the engaging world of Metaverse.
Bora's passion for sharing knowledge has led him to publish three comprehensive books on digital marketing: "Effective Digital Marketing Techniques for SMEs," "Social Media Masterclass: Marketing Strategy and Tactics" and "Marketing Communication Essentials: From Zero to Hero". These publications provide comprehensive guidance on a wide range of digital marketing topics.
Bora has organized numerous training courses and seminars throughout his career, demonstrating his commitment to empowering others in the marketing field. Bora has an impressive collection of certifications from Google Ads, Google Analytics, Hubspot, Hubspot, Mailerlite, Mailchimp and Yandex, and has further enhanced his expertise by participating in the Leadership Development Program at Boğaziçi University.
For the last 15 years, Bora has been applying his extensive knowledge and skills as Marketing Manager at ABS Yapı, guiding the success of the organization. In addition to his full-time role, Bora has been a part-time instructor at BilgeAdam Academy for over 5 years, providing his expertise in digital marketing, social media, SEO and other related areas.
As a knowledgeable and skilled professional, Bora Kurum is the go-to expert on the latest digital marketing strategies and techniques.
