Marketing Services: Marketing von Dienstleistungen

Andreas Schmale

2008年2月 · GRIN Verlag

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Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Staffordshire University, course: Marketing Services, language: English, abstract: How to plan a day in a foreign city? Have you ever felt lost in a megacity? How can I find out what attractions are waiting for me and how can I get there? This report is based on an experience I have had. We were planning a daytrip to an English city where we had been never before. We tried to figure out what the city could offer us and what the different attractions would cost and when they close. After more than two hours searching on the web we decided that we have to go without knowing what we will see. We found it especially difficult to figure out where the attractions were located in the city and how long it would take us to come from one point to another. We only found out by accident that one attraction was half an hour out of the town centre at the edge of the city. We asked ourselves again: How do you plan a day in a foreign city? The following part is the elaboration of a city-day-trip planner and explains especially the marketing aspects for this service. To minimize the risk of a failing business the market research is a systematic approach which helps to find out more about the customer when plans are being made (Woodruffe, 1995). For my service it was important to find out how many people could use this service and if this is a growing or a dying market. The alongside table is limited to the UK. It shows how the number of short stays form 1-3 nights increased by 39 percent in the last few years to 12.8 million in 2005