Marketing Strategy for Authors

Tao Wong

Jan. 2021 · Starlit Publishing

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Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you’re a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy

Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.

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Tao Wong is a Canadian self-published author based in the Yukon. Yes, that Yukon. As a reader, he’s an avid fan of science fiction and fantasy, having cut my teeth decades ago on Dragonlance, Terry Brooks and Asimov before graduating to Jordan, Gaiman, Bujold and more.

When he’s not writing and working, he’s practicing martial arts, reading (even more!) and taking care of his family. Other hobbies include occasional RPGs and board games as well as picking up new, random skillsets.

His works include the post-apocalyptic LitRPG System Apocalypse, the xianxia A Thousand Li, the young adult fantasy Adventures on Brad and the urban fantasy Hidden Wishes series.

Tao became a full-time author in 2019 and is now a member of SF Canada, the Science Fiction and Fantasy Writers of America (SFWA) and ALLI.