Marketing de Guerrilla: Los Secretos para Obtener Grandes Ganancias e Sus Pequeñas y Medianas Empresas

Jay Conrad Levinson

únor 2009 · Morgan James Publishing

Podrobnosti o e‑knize

The Spanish edition of the bestselling book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
 
When Guerrilla Marketing was first published in 1983, Jay Levinson was considered a pioneer with his unique “take no prisoners” approach to marketing, oriented to owners of small- and medium-sized companies. Almost twenty years & 1,000,000 copies later, Guerrilla Marketing is now considered the Marketing Bible and the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today’s marketers, this completely revised and expanded edition (Spanish version), identifies the following:
 

• The fastest-growing markets for the twenty-first century, with suggestions on how to reach them.
• Special strategies for forming strategic marketing alliances with other businesses.
• The latest tactics for independent contractors and those who do business on the telephone.
• Up-to-date information on the Internet and other technologies that help the guerrilla entrepreneur choose the proper business and make it grow.

Management lessons for the entrepreneur in the twenty-first century.

O autorovi

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.STEVE SAVAGE is director of seminars for Guerrilla Marketing International in Latin America. About him, Jay Levinson says, ""Steve is the greatest, most brilliant and gutsy guerrilla experimenter I know, willing to take the risks that one must take on the ladder to the top, where he is now perched.""