Mastering Strategy: Workshops for Business Success

Michael R. Braun · Scott F. Latham

Jän. 2014 · Bloomsbury Publishing USA

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Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.

Mastering Strategy: Workshops for Business Success uses a series of workshops to strip away confusion and present popular and proven strategy frameworks in an easy-to-understand, straightforward, and entertaining manner. Using everyday language that avoids jargon, the workshops in this comprehensive toolkit help readers identify the competitive patterns of any industry, understand any company's competitive position in its market, formulate a set of strategic solutions for a company, and recognize the risk-return trade-offs of those strategic solutions. The authors cover introductory competitive strategy concepts while also providing guidance for business people intent on taking their strategic thinking skills to the next level. From business professionals seeking to quickly grasp and employ strategy essentials, to would-be entrepreneurs sizing up the potential of their business opportunity, to scientists pursuing commercialization of their inventions, this book is the ideal resource to make each a more effective strategic thinker.

Autoren-Profil

Michael R. Braun, PhD, is associate professor of management and the Poe Family Faculty Fellow at the University of Montana.

Scott F. Latham, PhD, researches organizational decline, environmental turbulence, and innovation and consults with entrepreneurial organizations on business models, growth, and strategic positioning.