e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

Michel Robert · Bernard Racine

Jan 2001 · McGraw Hill Professional

About this ebook

Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization’s overall business strategy.Based on Robert’s two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of today’s most powerful strategic tool, the Internet.

About the author

Michel Robert is founder and president of Decision Processes International, Inc. He is also the author of the bestseller Strategy Pure and Simple and The Power of Strategic Thinking.

Bernard Racine is director of research and development at Decisions Processes International, Inc.