Mike Barnes has worked in the telecommunications industry since leaving university – initially as a designer of intelligent voice networks, then in a technical sales role, before moving into consultancy. His years of experience in designing, selling and maintaining voice, unified communications and collaboration systems give him the ideal background to talk passionately and knowledgably about the role of communications systems in today’s business world.
His communications consultancy business, Linked World Ltd, promotes modern communications tools and helps businesses to adapt their organisations for the information age.
For more information about Mike and his consultancy services, please visit linkedworld.co.uk or mike-barnes.co.uk.
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Network administrators now have a single, convenient place to turn for all the information they need. Networking All-in-One For Dummies, 4th Edition is like ten books in one, covering such topics as networking basics, network security, setting up TCP/IP and connecting to the Internet, handling mobile devices, and much more. This valuable book covers all the newest updates and trends, including Windows 7 and Windows Server 2008 R2.A single-source reference for network administrators Includes ten minibooks: Networking Basics; Building a Network; Network Administration and Security; TCP/IP and the Internet; Wireless Networking; Telecom, Convergence, and Mobile Devices; Windows Server 2008 Reference; Using Other Windows Servers; Linux Networking Reference; and Appendices Explores the latest technologies in broadband, storage, and back-up Delves into new trends in networking and includes the latest Windows Server 2008 R2 and Windows 7 updates
System administrators will want to keep this practical all-in-one guide within reach.
Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.
The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.
People problems are the leading cause of failure in startups. This book offers solutions.
"The Reasonable Ogre is a marvel, and a tribute to the power of story. The illustrations and language are so entwined as to be inseparable, and they cast a beautiful spell. Mike Barnes is a real fairy-tale creature."—Kate Bernheimer, author of Horse, Flower, Bird
In the world of The Reasonable Ogre, magic is nothing if not paradoxical. Ogres can indeed be reasonable, prisons may prove porous, gifts often come disguised as curses, and springs gone dry are only waiting to resurface. At once comic and moving, troubling and restorative, Mike Barnes’s original stories are here to remind us that fairy tales aren’t about the happily-ever-after: they’re about the strange detours we take trying to get there. With seventy drawings from the striking brush of Segbingway.
Mike Barnes is the author of The Lily Pond: A Memoir of Madness, Memory, Myth, and Metamorphosis, two novels, two volumes of poetry, and two short fiction collections.
Segbingway is an artist who lives in Toronto.
At a psychiatric hospital in the eighties, patients formed what they called The Adjustment League to protect themselves against the depredations of a corrupt and abusive staff. Many years later, the leader of this group—a man known only as "The Super"— receives a letter leading to the discovery of a pornographic ring in need of "adjustment."
Mike Barnes is the author of eight previous books. Born in Minneapolis, Minnesota, he lives and writes in Toronto, Ontario.