New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

Mike Weinberg

Sep 2012 · Sold by AMACOM

About this ebook

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.

Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.

With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.

In New Sales. Simplified., you will learn how to:

• Identify a strategic list of genuine prospects
• Draft a compelling, customer focused “sales story”
• Perfect the proactive telephone call to get face to face with more prospects
• Use email, voicemail, and social media to your advantage
• Prepare for and structure a winning sales call
• Make time in your calendar for business development activities

New Sales. Simplified. is about overcoming and even preventing buyers’ anti salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them.

Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.

Ratings and reviews

This is the most concise, no hold barred book on sales I have read in the almost 20 years of being in sales. It will make you think about what you do and most importantly how you do it.

Any time i need to give myself a Swift Kick in the Tail .... I pick up this book

Mike is very forward and doesn't hold back while showing blame can be placed on the rep, management, and the company.

About the author

Mike Weinberg loves sales! He is a consultant, coach, speaker, and bestselling author. His specialties are new business development and sales management, and he's on a mission to simplify sales and create high-performance salespeople and sales teams. Mike is known for his practical approach and for calling it like he sees it. He works with companies in all industries, ranging in size from a few million to many billions of dollars, and has spoken and consulted on five continents.