Minority Business Success: Refocusing on the American Dream

Leonard Greenhalgh · James H. Lowry

veebr 2011 · Stanford University Press

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In Minority Business Success, authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy.

The beginning of this book summarizes demographic changes in America and shows why it's in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.

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Leonard Greenhalgh is Director of Programs for Minority- and Women-Owned Businesses at the Tuck School of Business at Dartmouth. He is the author of Managing Strategic Relationships. His work in helping minority business is reflected in the Lifetime Achievement Award conferred by the Minority Business Development Agency, U.S. Department of Commerce. James H. Lowry is a nationally recognized workforce and supplier diversity expert and a Senior Advisor for The Boston Consulting Group. Previously a Senior Vice President at BCG and Global Diversity Director, he led the firm's workforce diversity, ethnic marketing, and minority business development consulting practice. In 2009, he received the Lifetime Achievement Award from the National Minority Supplier Development Council. He is presently a member of the Howard School of Business board and serves as Chairman for the Howard University Entrepreneurship Center.