# Creating Thought Leaders Tweet Book01: Helping Experts Inside of Corporations Amplify Their Thought Leadership

Mitchell Levy

Jan 2013 · Happy About

About this ebook

In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple. Two words: "thought leadership."

With the changing environment that the Internet and social media is bringing about, it's not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches. These thought leaders are being helped by their organizations to crowdsource books and eBooks, write articles, blog, tweet, speak at conferences and webinars, as well as to get quoted in traditional media on events and trends in the marketplace. Through them, the organizations' messages are being amplified in the marketplace.

"#CREATING THOUGHT LEADERS tweet Book01" helps the experts inside organizations think about and act on becoming thought leaders. Sections of the book include: why organizations should do it, what does it take, who else has made the transition, benefits they will receive, how they need to craft and define their message, and what H.E.L.P. they need to get to get to the next level.

If you are tapped by your organization to be a thought leader or are considering just diving in and taking the lead yourself, this book is for you. This aha from the beginning of the book should appeal to the organization: "Prospects making purchasing decisions are looking for thought leaders in their space to learn from before taking action" (#54). The last aha of this book should appeal to the expert: "Being a thought leader is one of the most rewarding positions to be in life. Why not work to make it yours!" (#140). You owe it to yourself to pick up and read this book ... more than once!

"#CREATING THOUGHT LEADERS tweet Book01" by "Mitchell Levy " is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

About the author

Marshall Goldsmith was born in Valley Station, Kentucky in 1949 and is an American author, professor, consultant, and executive coach. Dr. Goldsmith received his BS from Rose-Hulman Institute of Technology (1970), his MBA from Indiana University (1972), and his PhD from UCLA (1977). Goldsmith was Assistant Professor and then Associate Dean at Loyola Marymount University's College of Business from 1976-2000. He is currently a professor at Alliant International University, he teaches executive education at Dartmouth College's Tuck School, and is a frequent guest speaker at leading business schools. Goldsmith is a co-founder of Keilty, Goldsmith and Company and eventually of Marshall Goldsmith Partners. In November 2009 Dr. Goldsmith was recognized as one of the fifteen most influential business thinkers in the world in a study sponsored by The (London) Times and Forbes. Dr. Goldsmith's books include: The Leader of the Future, The Organization of the Future - 2 (Choice Award), Coaching for Leadership, and Succession: Are You Ready? and Mojo: How to Get It, How to Keep It, and How to Get It Back When You Need It! He made The New York Times Best Seller List with his title Triggers: How Situations Shape Our Behavior--And How to Create Meaningful Change That Lasts.