Networking with the Affluent and their Advisors

Thomas J. Stanley

2012 ж. мау. · Rosetta Books

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The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients.
 
In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr. Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences—including tactics for boosting your credibility and assuring continued loyalty among wealthy customers.
 
Networking with the Affluent covers:
 

• Cracking affluent groups
• Influencing opinion leaders of the affluent
• Gaining high-caliber endorsements
• Leveraging your contacts

 
“No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

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Thomas J. Stanley is regarded as America's foremost authority and researcher of the affluent in the United States and has authored several well-regarded, award winning books on the subject. He is the author of The Millionaire Next Door as well as The Millionaire Mind. In total, these books spent more than 170 weeks on the New York Times Best Seller list. His title The Millionaire Next Door was selected as a finalist for the business book of the year by the Independent Publishers Association and was on several business best seller lists. In total, over three million copies of Dr. Stanley's books have been sold worldwide.