The classic book on business strategy in the new networked economyтАФ from the author of the┬аNew York Times┬аbestseller┬аThe Inevitable
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules.┬аIn New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world.┬аSuccinct and memorable,┬аNew Rules┬аexplains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of businessтАФboth low and high techтАФ┬аall over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager,┬аNew Rules┬аis the survival kit for the new economy.