Die Marke als Botschafter: Markenidentität bestimmen und entwickeln
Jul 2013 · Springer-Verlag
Ebook
236
Pages
About this ebook
About the author
Dr. Nicholas Adjouri ist Gründer und geschäftsführender Gesellschafter einer Agenturgruppe für Marken und Kommunikation sowie Initiator des Forschungsprojektes "Brand Ambassador" an der Universität Göttingen.
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