Destination Brands: Edition 3
May 2012 · Routledge
Ebook
392
Pages
family_home
Eligible
info
About this ebook
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
About the author
Nigel Morgan, Annette Pritchard, Roger Pride
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