No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

Dan Kennedy

Nov. 2012 · Entrepreneur Press

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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

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Dan S. Kennedy is immersed in marketing to boomers and seniors in a variety of categories. He is a strategic advisor, consultant, and business coach influencing over 1-million entrepreneurs annually.

Chip Kessler, is CEO of a collection of publishing, staff training and consulting companies serving the assisted living and nursing home industries.