No More Bananas: How to Keep Your Cool in the Collective Madness

Jeroen Kraaijenbrink

jun 2019 · Effectual Strategy Press

Acerca de este libro electrónico

“Feel better, get done more and become a nicer person”

In this age of social media, fake news, individualism and information overload, the certainties we relied on in the past are gone. In our quest for assurance and support, the only seemingly dependable pillar left is other people. So we look to them. But they are unsettled too. And by looking to them, we create and perpetuate our own vicious stress-cycle. As a result, we lose our sensible selves. And we go bananas.

But there is good news. If we look around us, there are people who withstand the collective lunacy and stay grounded. They do something that most of us have a hard time doing: they stay themselves. And the best news is that what they can do, you can do too. It doesn’t require any special talents or supernatural powers. It only requires doing.

In this amiable, open and accessible book, Jeroen Kraaijenbrink takes you on his personal journey out of Bananaland. Drawing from cognitive psychology, martial arts, Saint Benedict, personal experience, and a wide range of other sources, the book offers a nine-step approach with some remarkably practical advice for keeping a cool head in the collective lunacy.

“Free yourself from the collective lunacy and reclaim your calm and sensible self”

Acerca del autor

Jeroen Kraaijenbrink is a writer, advisor andlecturer on leadership and strategy. He lectures at the University of Amsterdam Business School and the TSM Business School in Enschede. He advises leaders in corporate and non-profit organizations and is also an active contributor on forbes.com.

No More Bananas is Jeroen’s third book. After writing two earlier books on strategybased on his professional expertise, No More Bananas reflects his personal journey to stand strong against the collective lunacy of today. Jeroen lives in the Netherlands, with his wife Caroline and their cat.