Oswald R. Viva is the founder and President of V&A Management, LLC; a consulting company founded in 1985, now dedicated to helping small and midsize businesses. He has over 20 years of top corporate management in large and small companies, including multiple “C” Level positions, 15 years as consultant in high-tech and manufacturing industries worldwide, and eleven years as CEO and executive coach for small and midsize businesses. As an entrepreneur himself, Oswald has participated in eight startups either as a Principal and Founder or as a consultant in an acting leadership position, including multiple CEO positions. He was also the owner of one of the most successful franchises of The Alternative Board (TAB). Entrepreneurship is part of his DNA, having started his first venture as a teenager. Following his love and dedication to entrepreneurial ventures, for the last eleven years he has limited his practice to small and midsize companies. As a CEO and executive coach he applies the extensive knowledge and experience acquired, to help small-to-midsize businesses achieve their potential, by assisting their leaders to reach their personal and business goals. His formal education includes degrees in Mechanical Engineering and extensive training in Business Administration, Finance and Management. He is a Certified Management Consultant, Coach and Facilitator, a member of the National Federation of Independent Businesses, and a member of the Fortune Business Leaders council. He has served in the Board of Directors of eight entrepreneurial companies in various fields. He is the inventor of record in several patents obtained during his participation in technical fields, and has received several awards in the management and entrepreneurial field. Born in Argentina, he migrated to the US fifty-two years ago. He has been married to the love of his life for fifty-two years and resides in Phoenixville, PA. He is the father of four children and grandfather of twelve.