Novas Tendências em Marketing Intelligence
Mar 2013 · Leya
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Ebook
296
Pages
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Eligible
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About this ebook
O mundo está hoje dominado pela informação e uma das qualidades dos decisores deve ser a sua capacidade de compreender e antecipar as necessidades do mercado. A internet e os suportes de decisão associados à nova economia desempenham um papel fundamental na evolução dos sistemas de informação, proporcionando vantagens comparativas a quem os dominar.
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