PRINCIPLES OF MANAGEMENT

GOVINDARAJAN, M. · NATARAJAN, S.

Ιαν 2005 · PHI Learning Pvt. Ltd.

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The business activities in organizations today are influenced largely by the decisions taken by their managers-whether it is at lower level, middle level, or top-level. They are responsible for getting things done through people in formally organized groups, the success of which depends upon the application of the principles of management. Hence, it is imperative for the practicing managers as well as the managers to be to get acquainted with the essentials of management.

Primarily intended for the undergraduate engineering students, this book also serves the needs of management students at postgraduate and diploma levels. This comprehensive and well-organized book provides a clear insight into the principles and concepts of management, its impact on productivity, and the new dimensions arising out due to the rapid advancements in information technology. The text also covers various modern concepts like outsourcing e-business, e-commerce, ERP, CRM, TQM etc.

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M. GOVINDARAJAN, Ph.D., former Assistant Professor, Department of Mechanical Engineering, Anna University, Chennai possesses more than three decades of teaching experience. He has published/presented several articles/papers in national and international journals and conferences. Dr. Govindarajan is the author of four books:Engineering Ethics; Principles of Management; Marketing Management: Concepts, Cases, Challenges and Trends, 2nd ed. andProfessional Ethics and Human Values (all published by PHI Learning).

S. NATARAJAN, Ph.D., is former Professor and Head, Department of Mechanical Engineering, Anna University, Chennai. With more than three decades of teaching experience, he has published/presented several articles/papers in national and international journals and conferences. A fellow member of Institution of Engineers and a member of Indian Institution of Industrial Engineers, Professor Natarajan is the co-author of three books: Engineering Ethics; Principles of ManagementandProfessional Ethics and Human Values (all published by PHI Learning).