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· Pearson Education
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This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.

關於作者

Matthew J. Drake, Ph.D., CFPIM, is an Associate Professor of Supply Chain Management and the Director of International Business Programs in the Palumbo-Donahue School of Business at Duquesne University. Dr. Drake primarily teaches analytical courses in the Supply Chain Management program. He holds a B.S. in Business Administration from Duquesne University and an M.S. and Ph.D. in Industrial Engineering from the Georgia Institute of Technology. His first book, Global Supply Chain Management, was published by Business Expert Press in 2012. Dr. Drake’s research has been published in a number of leading journals including Naval Research Logistics, the European Journal of Operational Research, Omega, the International Journal of Production Economics, OR Spectrum, the Journal of Business Ethics, and Science and Engineering Ethics. Several of his previous cases and teaching materials have been published in INFORMS Transactions on Education and Spreadsheets in Education.

Dr. Drake lives in suburban Pittsburgh, Pennsylvania, with his wife, Nicole; his daughter, Noelle; and his dog, Bismarck.

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