About this ebook
Communication is one of the most basic functions in any organization. It transmits ideas, thoughts, information, opinions, and plans between various parts of an organization as well as to external customers or businesses – Its vital importance can never be over emphasized. Yet it can be difficult and communication breakdown is not uncommon. There are several essential elements to making business communications work; these include structure, clarity, consistency, medium, and relevancy and our guide covers those areas within the below chapters:
- Essential foundations of success
- Preparation
- Face-to-face communication
- Putting it in writing
- Electronic Communication
- On your feet
- Being persuasive
- Negotiating
About the author
Patrick Forsyth began his career in publishing and has run Touchstone Training & Consultancy since 1990; this specialises in the improvement of marketing, management and communications skills. He is an experienced conference speaker and writes extensively on business matters. He is the author of many successful books on aspects of business, management and careers, including How to Write Reports and Proposals (Kogan Page) and Marketing: a guide to the fundamentals (The Economist). One reviewer says of his work: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply.
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