Forces for Good: Creating a better world through purpose-driven businesses

SRA Books
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 Do you want your business to step up and make a meaningful difference? 

There’s a new generation of businesses emerging. They’re working together to make a positive impact on the world by redefining what it means to be successful.

By changing the way you work and considering the impact of the decisions you make, you can join them in reducing poverty, injustice and environmental damage by balancing purpose with profit.

In this ground-breaking book, you will discover how these purpose-driven businesses work and how you can:

Increase productivity by fully embracing diversity and developing an inclusive culture.Put respect, courtesy and compassion at the heart of your business.Maximise profits whilst prioritising the needs of people and the planet.Attract an engaged and motivated workforce that’s focused on success and sustainability.

Join the growing global community of leaders and like-minded businesses that are putting what they do to work as a force for good.

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About the author

Paul Hargreaves’ business, Cotswold Fayre, started by accident as a means of supplementing his income from charity work within inner-city London. It quickly grew to become the leading speciality food wholesaler in the UK. Always wanting greater justice in the world, Paul has realised over the past 20 years that businesses have immense power to create a better world and is keen as a UK B Corp Ambassador for many other businesses to do their part to change the world for the better.

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Additional Information

Publisher
SRA Books
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Published on
Mar 25, 2019
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Pages
208
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ISBN
9781912300211
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Language
English
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Genres
Business & Economics / Business Ethics
Business & Economics / General
Business & Economics / Research & Development
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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In recent years' research on business and sustainability, particular attention is being given to the motivations driving business managers to incorporate social and environmental strategies into their day-to-day business activities. Such research is critical to the evaluation of green management whether viewed from the perspective of academics, managers, policy makers or business students. This volume aims to assist readers to navigate the conceptual maze surrounding discussions of business and sustainability by offering critical reflection on the state of business action for environmental sustainability and providing evidence about what is actually taking place in real localities and businesses. The chapters in the volume are focusing on sustainability issues that are critical, topical, and needed at this stage of the discussion. The volume makes three main contributions. First, it offers a critical review of business engagement with sustainability from four perspectives: sustainability as a political project; sustainability as a response to environmental crisis, sustainability as business opportunity and sustainability as stakeholder management. Second, the volume examines actual experience in terms of the steps being taken by business and how these have affected business performance. Third, the volume provides case studies of individual organizations or institutions that reveal tensions and challenges to progressing sustainable business strategies and that offer insight into the prospects for changing the relationship of business to the environment.
This second collection of outstanding shortlisted contributions from the Critical Management Studies (CMS) Interest Group of the Academy of Management (AOM) Dark Side" case-writing competition continues to go where other business case studies fear to tread.There are very many case studies of business best practice when engaging with social, environmental and ethical issues. But when educators look for resources to illustrate to students the more typical examples of bad – let alone scandalous – practices of some firms, the cupboard is almost entirely bare. And yet there is a critical need for business educators to expose students and managers to such issues to understand the different multifaceted phenomena of our late capitalist era; to support critical, reflective moral development; and to reflect and understand the complexities of organizational life. To argue that such cases deal with the bad apples in an otherwise functioning system misses the point. Whether focusing on the phone-hacking scandals at national newspapers, the influence of big pharma companies on clinical trials, the Bhopal tragedy or the use of child labour in the garment industry, the problems discussed are of major importance and in many cases have been demonstrated to be common practice for particular companies. Good news they are not, but all are stimulating and present students with dilemmas and decisions to make in a myriad of ways.Each of these 14 selected cases from 2009–2012 has been thoroughly documented, peer-reviewed and edited. They cover four continents (Asia, the Americas, Europe, and Oceania) and both business and public organizations. The industries covered range from extractive industries, the energy industry, consumer products, pulp and paper, movies, media, municipal affairs, academia, banking, and the drug industry. The book is split into three sections: 'Community and Environment'; 'Human Rights and Business'; and 'Ethics and Policy'.Online Teaching Notes to accompany each chapter are available on request with the purchase of the book.
A New York Times Bestseller

From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives

Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.

Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones.

Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the reader through the IDEO problem-solving method:

• Carefully observing the behavior or "anthropology" of the people who will be using a product or service
• Brainstorming with high-energy sessions focused on tangible results
• Quickly prototyping ideas and designs at every step of the way
• Cross-pollinating to find solutions from other fields
• Taking risks, and failing your way to success
• Building a "Greenhouse" for innovation
 
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
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