Persuading People: An Introduction to Rhetoric, Edition 3

Robert Cockcroft · Susan Cockcroft · Craig Hamilton

dic 2013 · Bloomsbury Publishing

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This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.

Now thoroughly revised and expanded, the second edition of this successful text includes:
- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

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ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of Nottingham

SUSAN COCKCROFT is a Tutor in English Language

CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics

LAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields