About this ebook
10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?
About the author
Peter Fisk is an experienced strategist and marketer, and has worked with some of the world's leading companies including Coca-Cola, Microsoft and Vodafone.
He jointly leads a strategic innovation firm, The Foundation, helping companies to grow their businesses from the outside in. Peter is a recognized expert and commentator on marketing around the world. He is an inspirational speaker on customers and brands, strategy and innovation. He is co-author of the FT Handbook of Management, and The Complete CEO. In January 2006, Business Strategy Review identified him as one of the leading new business thinkers.
He combines youthful energy and inspiration with significant, practical experience. He is married with two young daughters and, having grown up in the Northumbrian countryside, now lives just outside London. He is a committed long-distance runner, Newcastle United supporter, and never far from his BlackBerry or iPod.
