Profiles in Folly: History's Worst Decisions and Why They Went Wrong

Alan Axelrod

apr 2012 · Union Square + ORM

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The bestselling author of Profiles in Audacity returns with an “illuminating [and] entertaining” study of historically bad decisions (Publishers Weekly).

In an engrossing anecdotal format, historian and bestselling author Alan Axelrod turns to the dark side of audacious decision-making—and explores history’s most tragic errors, the people who made them, and why they happened.

While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on smart people who had the best of intentions—but whose plans went disastrously wrong. The 35 compelling stories include the sailing of the “unsinkable” Titanic; Edward Bernays’s 1929 campaign to recruit women smokers; Neville Chamberlain’s appeasement of the Nazis; Ken Lay’s deception with Enron; and even the choice to create a “New Coke” and fix what wasn’t broke. These are cautionary tales that any decision-maker can learn from—albeit with exquisite twists ranging from acerbic to horrific.

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Alan Axelrod was born on August 25, 1952, in New York. He was educated at Northeastern Illinois University and University of Iowa. He is a leading writer about American history, and is the author of The Complete Idiot's Guide to American History. In his books, Axelrod presents the facts, details, and faces that have helped shape the history of the United States. Axelrod has served as a consultant to several museums and institutions. He has received numerous honors, including a National Cowboy Hall of Fame Award in 1991.