About this eBook
In years past, a company’s response to unions was generally defensive, requiring heavy-handed tactics to keep organizers from influencing employees toward a pro-union vote. But in our modern, tech-savvy world, strategies involving labor relations have dramatically changed. Today’s businesses are confronted with everchanging rules, laws, and regulations that require up-to-date and positive solutions for their employees. And these companies can’t do it alone.
About the author
That’s where you come in… Twenty-first-century companies are in dire need of professionals who:
• Understand how unions operate: their finances, their constitutions, their motives, and what their standard operating procedures mean for companies;
• Can leverage that knowledge of organized labor to predict what unions will do next;
• Will develop proactive campaign strategies for companies to use in-house with regard to employees’ issues;
• Know how to build and grow company advocates…without resorting to illegal or unethical tactics;
• Are able to stay on top of the latest developments in labor relations in order to know how—and when—to react;
• Have training on how to track and measure the vulnerability and risk of unionization on an ongoing basis;
• Can establish an “employees-first” labor communications strategy that enhances the employer’s brand and helps to recruit and retain the best talent for the company.
Whether you’re in upper-level management or you’re simply realizing the power of a union-proof culture in your workplace, Proof Positive is an essential insider’s guide, power-packed with facts, strategies, examples, and insights, that will help you stop fighting defensively against unions…and instead embrace a union-proof culture.