Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:
New to the 2nd edition:
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research′ - The Qualitative Report
Päivi Eriksson is a Professor of Management at the University of Eastern Finland Business School. Her research focuses on innovation, commercialization, gender and qualitative research methods. She has published research in a number of scholarly journals and co-authored a book titled Qualitative Methods in Business Research (SAGE 2008; 2nd edition forthcoming in 2015/2016).