STRATEGIC MANAGEMENT: THE INDIAN CONTEXT, Edition 5

R. SRINIVASAN

Oct 2014 · PHI Learning Pvt. Ltd.

About this ebook

The revised and updated Fifth Edition gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues. The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, which makes the subject easier to understand and learn. Intended primarily as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes. New to This Edition • A brief section on ‘Government Initiatives’ is added in Chapter 4. • Section on ‘CSR activities mandated by the Government of India’, have been incorporated in Chapter 5. • A new case study on Indian Airline has been introduced. • All case studies of the previous edition have been updated with latest company information and development.

About the author

R. SRINIVASAN (Fellow, IIM Bangalore) is Professor, Department of Management Studies, Indian Institute of Science (IISc.), Bangalore. He had his post-doctoral training at the University of Leeds (UK). Professor Srinivasan has more than 33 years of experience with premier institutions such as IISc., Administrative Staff College of India, (Hyderabad), and NITIE, (Mumbai). He has served with distinction in reputed organisations like Tata Consulting Engineers and Indian Telephone Industries. He is a recipient of the International Statistical Institute Awards (1983) and the Colombo Plan Award (1989). Professor Srinivasan has to his credit more than 150 articles in leading international and national journals. He has authored seven well-established books; four from PHI Learning including the present book: Case Studies in Marketing—The Indian Context, 6th ed.; International Marketing, 3rd ed.; Strategic Management—The Indian Context, 5th ed.