About this ebook
Through both a conceptual and demonstrative approach, this book examines the steps destination management organizations as well as destination marketers need to take in order to improve their image in the eye of potential tourists. It also questions the extent to which tourism can alter the image of a destination and the possible destination marketing strategies that can be undertaken.
Analysis of a wide selection of international case studies in countries ranging from Palestine to Myanmar to Northern Ireland provides a thorough and far-reaching academic study. Written by an international and multidisciplinary team of leading academics, this book will be of great interest to students, researchers and academics in the tourism as well as development studies disciplines.
About the author
Rami K. Isaac is currently a Senior Lecturer in tourism teaching at Breda University of Applied Sciences in the Netherlands. He is also an assistant professor at Bethlehem University, Palestine.
Erdinç Çakmak teaches courses on destination management, contemporary marketing, context related research techniques and international fieldwork at both graduate and undergraduate programmes at Breda University in the Netherlands.
Richard Butler is currently an Emeritus Professor in the Business School at the University of Strathclyde, UK.
